Lightinderm
Takeover and rebuild of a beauty-tech brand’s Shopify platform, a critical subscription migration and product analytics.
Context
Lightinderm designs skincare paired with a device and sells it on Shopify. E-commerce is at the heart of its platform.
Approach
We took over the Shopify platform, debugged it, then rebuilt it: engineering, CRO, SEO, art direction, design and performance.
We ran the critical migration of the subscription catalogue, across several thousand live subscribers, and set up product analytics with PostHog, from metrics tracking to A/B tests.
The studio also supports the strategy, acts as head of e-commerce and automates the back-office tools.
Outcome
Fewer support tickets and a more reliable after-sales service. Lightinderm’s founder, in French, describes “un véritable business partner”, “force de recommandation tant sur les projets que sur les outils”, and a measurement tool “qui a beaucoup aidé nos analyses et nos décisions”.
What the client writes
David proved to be a true business partner, with real commitment to the company’s success and a sense of service. He is a Shopify expert with excellent technical knowledge who has made strong recommendations on the projects as much as on the tools. He notably set up a tracking tool, "PostHog", which has greatly helped our analyses and our decisions.
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