All work

Lightinderm · Luxury, beauty and fashion

Lightinderm

E-commerce management for a beauty-tech brand: art direction, UX and sales journey redesign, SEO, measurement and automation.

Client
Lightinderm
Sector
Luxury, beauty and fashion
Services
Commerce, Design, SEO, Measurement and data, Automation
Technologies
  • Shopify
  • PostHog

Context

Lightinderm designs skincare paired with a device and sells it on Shopify. E-commerce is at the heart of its platform.

Approach

E-commerce management: redesign of the art direction, the UX and the sales journeys, SEO.

Behavioural analysis with PostHog, logistics and customer-service support.

Automation for the Lightinderm teams and order optimisation.

Outcome

Lightinderm’s founder, in French, describes “un véritable business partner”, “force de recommandation tant sur les projets que sur les outils”, and a measurement tool “qui a beaucoup aidé nos analyses et nos décisions”.

What the client writes

David s'est révélé un véritable business partner avec un vrai engagement pour la réussite de la société et un sens du service. C'est un expert Shopify avec une excellente connaissance technique qui a été force de recommandation tant sur les projets que sur les outils. Il a notamment mis en place un outil de tracking "PostHog" qui a beaucoup aidé nos analyses et nos décisions.

Testimonial from GéraldineFounder and CEO, LightindermMalt · July 2026

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